Wipro launches new Santoor variant in Gujarat

Ahmedabad, Sep 12 (UNI) Santoor, the flagship brand in the Wipro Consumer Care &Lighting stable, today announced the launch of its Santoor White in Gujarat.

''This is not a relaunch of Santoor, but a new variant developed after extensive consumer research to arrive at the best possible product mix,'' said Anil Chugh, vice president (sales), Wipro Consumer Care&Lighting here today.

Santoor enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the Rs 4,000 crore toilet soaps market with a marketshare of Rs 400 crore, a growth of 25 per cent, he said.

''With Rs 601 crore in net revenue last year and 13.4 per cent operating margins, we are among the top five brands. With a 30 per cent plus growth in the state, we are fast becoming one of the most popular soaps in Gujarat,'' Mr Chugh said.

Santoor White, along with its mother brand, is geared to get greater share and higher growth in WCCLG key markets. And in the past three years, the company had acquired other companies Chandrika soaps, Glucovita and Northwest switches, he added.

Santoor is now available in three variants Santoor (sandal and turmeric), Santoor White (sandal and almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of sandalwood oil. Santoor White is available in two packs viz 100 gm at Rs 13 and a 125 gm consumer offer set-pack of four soaps at Rs 55.

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