Grasim Suiting launches "look of the season"

Chennai, Sept 12 (UNI) Grasim Suiting, one of the most preferred fashion brands, today announced the launch of a new range of fabrics, titled "look of the season" as part of targeting every season with a range of new products.

Addressing a press conference here, S Krishnamoorthy, President, Grasim Ltd, Textiles division, said the new collection comprised "Medova, Juventus, Plural, Caramel and Luztor, which have been designed on the basis of extensive Research and Development and key consumer insights.

Mr Krishnamoorthy said with the launch of the new products, Grasim, which enjoyed 20 per cent market share, would be able to capture another three to four per cent market share.

The products were manufactured by upgrading and modernising the existing facility at a total cost of Rs 75 crore, he said adding Grasim had always been at the forefront in terms of providing innovative and quality fabrics.

Medova, an innovation in the Industry, was a polyester-model based product and Plural was a unique blend of three fibers-polyester, model and wool. Juventus was a polywool product and Caramel addresses the demand for sofer fabrics and Luztor was a fabric with unique luster.

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