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Mobile2win bags Philippine Idol contract

Written by: Staff
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Mumbai, Sep 11 (UNI) Mobile2win, Indias leading VAS enabler, has bagged the contract as an exclusive and official wireless aggregator for the prestigious Philippine Idol reality show, which is based on the international award-winning format, Idols.

Under the terms of the agreement, Mobile2win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show that's being aired since September 3 on ABC 5, said the company's relese here today.

''Winning the contract for Philippine Idol is indeed a great milestone for the company and mobile2win will strive to provide the best in terms of backend infrastructure,'' country head of Mobile2win, India, Mr Rajiv Hiranandani said.

''We chose mobile2win as they have done a fantastic job over several years for the voting and interactivity on Indian Idol,'' FremantleMedia's VP (licensing and interactive), Asia Pacific, Mr Jon Penn said.

UNI KKD WD VKG1620

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