Naukri.com in landmark deal with Infomedia India

New Delhi, Sep 7: Naukri.com, India's leading job site, today announced a tie up with the Infomedia group, a prominent media company in the business of publishing business directories, magazines, direct marketing, printing services and publishing outsourcing.

With a huge database of jobs which can be diced across demographics, geographies, industry verticals, functional areas and service levels, naukri.com will power a Jobs Section for 17 magazines of the Infomedia Group.

"Our tie-up with the Infomedia Group is a strategic partnership where both the brands will derive maximum benefit. With this strategic alliance, we are looking to combine the strengths of both the groups thereby leveraging our core business skills,'' said Sumeet Singh, National Head-Alliances&Corporate Communications, Naukri.com.

''Having jobs across sectors, we can definitely add value to niche titles and expect it to be profitable for both the businesses", Ms Sumeet Singh added.

Infomedia's publishing activities are focused at two broad categories -- Special Interest Consumer Publishing Business-to-business (B2B) and Trade publishing.

At present, it publishes 19 titles, out of which seven are consumer magazines and 12 trade magazines. Chip, Overdrive, A V Max are just some of their flagship brands, amongst others.

The 17 magazines are Cricinfo Magazine, Chip, Overdrive, AV Max Auto Monitor, Chemical World, Electrical&Electronics, Modern Machine, Modern Medicare, Modern Packaging&Design, Modern Pharmaceuticals, Modern Plastics&Polymers, Modern Textiles, Search, Better Interiors, Overdrive Professional&Modern Plastics.

''Our magazine brands primarily cater to professionals or readers with great passion for specific niche subjects. These are the ones who are progressive specialists and in demand by corporates. This kind of tie up will not only add value to our career sections and enlarge the canvas of job opportunities for our readers but will also enhance our circulation,'' said Mr Krishna Tewari, GM (Publishing) for Infomedia India.

Naukri.com is the no.1 job site in the country and provides a platform for employers and jobseekers, to meet and exchange information.

It is the first job site to innovate a televised series on Recruitment in association with CNBC-TV 18, called, " The Job Show." It also has to its credit its latest innovation- 'Insta Hire', which has made the recruitment procedure faster and simpler through the use of SMS.

A pioneer in several information products, Infomedia is India's leading content generation company, which has set standards with the popular Infomedia Yellow Pages (formerly known as Tata Press Yellow pages) and special interest magazines like Better Photography, Overdrive, Av Max, Search, IC Chip and Auto Monitor.

The company markets its range of corporate stationery, accessories and diaries under the Touchstone brand name. Infomedia also provides integrated direct marketing service to top corporate in India and abroad through Direct-Edge, a leading one-stop-direct-marketing shop.

It is also India's leading commercial printer of magazines, annual reports and publicity material.

UNI