Big Bazaar unveils ''My World'' magazine for customers

Mumbai, Sept 5 (UNI) Big Bazaar, the value retailing concept from Pantaloon Retail today announced a new and innovative customer relationship building initiative to reach out to a large number of women customers.

A brand new women's english magazine 'My World' will be circulated amongst 2.10 lakh Big Bazaar-ICICI Bank co-branded credit card holders.

Bollywood actress Raveena Tandon who is on the cover of this month's edition graced the launch of ''My World,'' here.

''I do all my shopping from Big Bazaar and I do check my grocery bills. Women find it convenient to shop under one roof.

As said, that this magazine is for the upper class is not true.

There is no class per se. It is meant for everyone,'' she said.

'My World' will also be sold at all Big Bazaar outlets across the country. The magazine will provide plenty of shopping related information for the ever growing Big Bazaar community across the country including latest fashion trends, their release informed.

'' The magazine is aimed at our loyal customer base which for long has expressed interest in a magazine that would cut through the media clutter and help them with consumer related information. 'My World' will advise our customers in areas like style, grooming, food , health, cosmetics, interiors etc,'' the president (Marketing) of Pantaloon Retail, Mr Sanjeev Agrawal said.

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