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Nirlep inks marketing pact with HPCL

Written by: Staff

Mumbai, Aug 24 (UNI) Aurangabad-based Nirlep Appliances, manufacturer of cookware, has entered into a marketing pact with Hindustan Petroleum Corporation Ltd (HPCL) for marketing of nonstick cookware, regular Inner and Outer lid Pressure Cookers and Gas stoves.

The two companies signed a MOU for a marketing tie up across the nation this month, Nirlep here today said in a release.

As an introductory offer, HPCL dealers will offer attractive discount on each Nirlep cookware. At present HPCL dealers in Maharashtra and Kerala are offering Nirlep products to their customers and the same will be gradually extended to the other states across the country.

Commenting on this Managing Director of Nirlep appliances Mukund Bhogale said, ''This tie-up has provided us with a channel to expand our retail network and increase our market reach and offer products to customers seeking new gas connections and is ideal primarily due to the coincidence of the motto of conserving fuel believed in by Nirlep Appliances and HPCL.'' Nirlep Appliances, the pioneer of non-stick cookware in India and also an ISO 9001 and 2000 certified company, claims to be holding a market share of over 35 per cent in the domestic market of kitchenware.


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