PRCAI conference in October for PR Consultancies

Bangalore, Aug 22: Public Relations Consultants Association of India (PRCAI), the apex industry body of PR consultants in the country, today announced a special 'Matchmaking Programme', targeted at bringing Indian and Global PR consultancies together.

Part of the ICCO Global Summit 2006, to be held from October four to six in New Delhi, the Programme was the first organised attempt to facilitate partnerships between Indian and Global PR consultancies.

Introducing the concept, PRCAI President Nandita Lakshmanan said in a release here that there was a growing need for PR firms overseas to engage with their Indian counterparts and at the same time, Indian firms were seeking alliances to expand business and gain exposure to international best practices. PRCAI was creating a platform for such firms to meet, understand each other's credentials and offerings, and collaborate for business growth, she added.

UNI