Nokia India joins hands with fashion designer Ashish Soni

New Delhi, Aug 17 (UNI) Targetting fashion conscious consumers, Nokia India today announced association with Ashish Soni, a leading fashion designer in the country to create a collection inspired by an upcoming luxury handset from Nokia.

This exclusive collection designed by Ashish Soni will be showcased at Wills Lifestyle India Fashion Week on September 2, 2006.

Earlier in the day, Nokia along with FDCI announced its association with Wills Lifestyle India Fashion Week as an associate sponsor.

''Nokia aims to further reiterate its design leadership with the Indian fashion aficionado through innovative market making initiatives and our tie up with Ashish Soni is yet another example of this intent,'' Nokia India Director Marketing Devinder Kishore said.

Commenting on the partnership with Nokia Ashish Soni said ''Our partnership will give me an opportunity to create a collection that represents the fusion of fashion and technology. I am delighted that I could partner with Nokia on an initiative that is so close to my heart.'' UNI VJ DB2031