Win trips with purchase of Airtel, HPCL products

New Delhi, Aug 13: Customers, who purchase the products and services of leading brands like Airtel, HPCL, ICICI Bank and Indian, can now win free gifts like ipods, domestic and foreign holidays and home appliances, by earning free brownie points without paying even a rupee.

To avail this plan, the customers will have to first enroll themselves with a scheme 'i-mint' started by Loyalty Solutions and Research Ltd (LSRL), an ICICI Venture firm.

The registration can be done through multiple sources such as websites, SMS or over the counter at partner outlets specially opened for the purpose.

After enrolling, the i-mint customers would earn points on each transaction they do from the partners involved in the scheme.

On a single transaction, a customer will get points between 1-30, which depends on the brands. For each point, a customer will get an amount of 50 paise.

After getting a minimum of 275 points, the shoppers and consumers can redeem it for 300 gift prizes ranging from ipods, domestic and foreign holidays, to home appliances, To increase point accumulation pace further, the customers can aggregate and transfer points within family members.

The prizes would be given to the customers within 48 hours to a maximum of three weeks, LSRL CEO Vijay Bobba said.

Initially, the plan has been launched in four cities-- Mumbai, Delhi, Bangalore and Hyderabad, and will be available at 30,000 i-mint outlets in more than 20 cities across India over the next one year.

LSRL has launched this customer reward programme in collaboration with India's six leading brands, Airtel, HPCL, ICICI Bank, Indian (Airlines), Lifestyle and MakeMyTrip.com.

LSRL is offering 'free membership' as an introductory offer during the first month of the launch. Later, a nominal fee of Rs 100-200 would be charged as one-time enrollment fee, Mr Bobba said.

The company has set a target of five million members with 20,000 merchants in 20 cities across the country.

The company plans to open more regional offices throughout the country. Presently, the company has two offices -- one each in Mumbai and Bangalore.

UNI