Suguna Poultry implements Oracle applications

New Delhi, Aug 13: The Coimbatore-based Suguna Poultry Farm, engaged in integrated poultry farming in India, has completed the implementation of Oracle e-business suite (Oracle applications).

With this, Suguna has become the first Indian poultry farming company to use an enterprise applications suite from a global software vendor for Enterprise Resource Planning (ERP) and management of other key business processes.

''Suguna was the first to execute contract farming operations for the benefit of Indian farmers and with this application it has again become the first to implement ERP in this industry,'' Suguna Managing Director B Soundararajan said.

The company expects its operational efficiency and employee productivity to attain tremendous improvement with Oracle applications.

The Oracle applications implementation, completed in eight months, extends across Suguna's corporate office, nine regional offices and 100 branch offices, six poultry farms, 120 breeder farms, 30 hatcheries, 10,000 broiler farms and five transportaion offices.

The Oracle application modules implemented at Suguna include enterprise resource planning, advanced pricing, enterprise asset management, self-service work request, incentive compensation and advanced suppply chain planning and constraint brand optimisation.

UNI