Electrolux unveils Onam bonanza for Kerala

Kochi, Aug 12: Home appliances major Electrolux today unveiled a special Onam bonanza for Kerala, which it hopes will help achieve a sales target of Rs 15 crore during the festive season this year.

Addressing a press conference here, Electrolux deputy general manager, marketing, Madhav Nene said that the company had notched a sales turnover of Rs nine crore during Onam last year.

Describing Kerala as a very important market for Electrolux, he said the state contributed nearly five per cent of the total sales turnover of Rs 400 crore last year. The company was targeting a sales turnover of Rs 40 crore and a market share of between ten and 12 per cent in Kerala this year.

Nationally, Electrolux was targeting a total sales turnover of Rs 600 crore across all its product segments, which include refrigerators, washing machines, microwave ovens and air conditioners, this year.

Talking of the Onam consumer plan, he said that there will be an assured gift for all customers who make purchases. Besides this, there would also be special prizes through scratch card coupons.

These special prizes are laptops (Platinum Prize), 29 inch flat TV set (Gold Prize), Nokia mobile with colour display (Silver Prize) and DVD players (Bronze Prize). Totally, gifts worth Rs 25 lakh would be given during the Onam offer, he added.

Mr Nene said that the company was also planning several new product launches in the next two months. These include seven models of washing machines and three models of microwave ovens.

Mr V Bhaskar, regional head, sales, south, said that Kerala and Tamil Nadu together contribute about 35 per cent of the total Electrolux sales in the country.

UNI