'Kala Utsav' begins in Mumbai today

Mumbai, Aug 11 (UNI) Fevicryl Hobby Ideas, the leading brand of hobby materials from Pidilite Industries Ltd., is hosting an exhibition-cum-sale of exquisite hand painted and crafted articles at Kala Utsav-art and craft mela from today here in Mumbai.

The three-day event brings together artists, hobby and craft teachers and enthusiasts, NGOs and the public. Daily workshops will be held for hobby enthusiasts and live demonstration will be conducted in acrylic, glass, ceramic and silk painting as well as paper and other such decorative crafts.

The entire festive season shopping can be done with gift articles available such as Ganeshas, greeting cards, kurtis, tableware, candles and household items, a release said.

Sanjay Panigrahi, Chief Sales and Marketing Consumer Products division Pidilite Industries Ltd. said,'' Most of the hobby idea teachers have put their hobby to good use by teaching art and craft at the local level. At times, they have even recieved bulk orders for their creations after receiving training from Fevicryl Hobby Ideas.

We wanted to give them a bigger platform to network and grow their business.'' UNI LS GB VKG1628