Loyalty Solutions launches 'i-mint'

Mumbai, Aug 1 (UNI) Loyalty Solutions and Research Ltd (LSRL), a public limited company funded by ICICI Venture, today launched ''i-mint'', the country's first coalition loyalty and consumer reward programme, here.

Addressing the mediapersons after the launch, LSRL Chief Executive Officer Vijay Bobba said: ''We have taken into account all the needs and aspirations of an Indian consumer and we have created a quality product to suit all lifestyles.'' The six companies that have come together under the coalition loyalty and consumer rewards programme include Airtel, ICICI Bank, Indian Airlines, Lifestyle and MakeMyTrip.com.

Priced between Rs 40 and Rs 50, the i-mint card provides an opportunity to the card holders to earn i-mint points rapidly leading to faster redemptions of rewards.

Indian Airlines Ltd Chairman and Managing Director Vishwapati Trivedi said, ''We are very much bullish about the scheme.'' Outlining the distinctive features of the card, ICICI Bank Deputy Managing Director Chanda Kochhar said, ''The card gives an open platform to its holder unlike other cards, where the usage is limited.'' Bharti Airtel Ltd Joint President (Mobility) Sanjay Kapur said that though it is a time-tested formula abraod, this is the first time it is happening in the country.

Hindustan Petroluem Chairman and Managing Director M B Lal hoped that the card, which was being launched in the four cities -- Mumbai, Bangalore, Delhi and Hyderabad, would be useful for its holders in several aspects and it would be spread further to 20 cities in near future.

Prominent among others who attended the programme included MakeMyTrip.com founder and CEO Deep Kalra and Landmark Group Director H Ramanathan.

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