Videocon launches 'money back' scheme on CTV

Chandigarh, Jul 17: In order to increase its market penetration in Punjab, Videocon Industries today launched a ''Jitna Do Utna Lo'' money back scheme in the state.

Elaborating upon the scheme, Company General Manager (North) Anuj Jain said, When a customer will buy a CTV, a bond paper will be given to him of the same amount he paid.'' ''After a period of 80 months, the customer after presenting the bond paper, can take his money back or can buy any other Videocon product.'' He said the scheme is valid till September 24 this year.

Mr Jain said after the success of the scheme in Gujarat and Rajasthan, the company decided to launch it in Punjab to increase its market share from 7.5 per cent to 14 per cent.

UNI