Position2 launches operations in India

Bangalore, Jul 17: Position2, a leading global provider of search engine marketing services, today announced the launch of its full-scale operations in India and acquisition of Webshastra, a leading internet marketing services provider in the country.

Position2, in a release here, said the buyout of Webshastra would allow the company to enhance the quality of its service portfolio and build a high quality client oriented internet marketing infrastructure that offered a whole range of search engine marketing services to its expanding clientele.

Globally, Position2 offered a whole range of Search Engine Management services, including Pay Per Click Management, a result oriented search advertising that included Keyword Generation, Advertisement Creatives, Bid and Landing Page Optimisation, Website Analytics and CRM integration, and Search Engine Optimisation Compliance.

The company also offered real time tracking and analysis of web traffic and enabled web linking of content with related blogs and websites to control, track and optimise internet marketing campaigns across multiple portals.

''The acquisition by Position2 further highlights Webshastra's strong technical and internet marketing capabilities and foundations,'' Webshastra Co-founder Vinod Nambiar said.

UNI