IIM Indore to devise management case study on 'Krrish'

Indore, July 16 (UNI) The Indian Institute of Management-Indore (IIMI) and M/S Filmkraft (India) Pvt Ltd will devise management case studies on the making of 2006's biggest blockbuster 'Krrish'.

The research of the first case study -- International Business Strategies: A Case of 'Krrish' -- will be carried out by IIMI Director S P Parashar and IIMI Assistant Professor (International Business) Prashant Salwan.

''There are a lot of educational elements in the launch of Krrish,'' Dr Parashar and Dr Salwan said.

Dr Parashar said the making of 'Krrish' had several unique elements concerning international business strategies -- including international value addition by shooting 60 percent film in Singapore and international and domestic marketing.

Besides, the Singapore 'Krrsih' tour and a unique model of international distribution were worth studying.

Dr Parashar said 'Krrish' had ready lessons in international value creation including two basic strategies for value creation and attaining competitive advantage -- low cost and differentiation strategy.

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