Tata Agrico ties-up with Hariyali Kisaan Bazaar

Mumbai, July 13 (UNI) Tata Agrico, the agri-implement division of Tata Steel has tied-up with Hariyali Kisaan Bazaar in North India.

Hariyali Kisaan Bazaar (HKB) is the rural retail initiative by DCM Shriram consolidated, aimed at empowering the farmers by addressing to their occupational requirements - availability of quality agri inputs - seeds, pesticides, fertilizers, implements and agronomy services - contract farming and credit, a release issued here said.

Tata Agrico's product will be available in all the Hariyali Kisaan Bazaar outlets across North India for the farmer community.

Farmers will now have the easy availability of genuine Tata Agrico products at a reasonable price, controlled by Tata Steel.

Tata Agrico will conduct demonstrations among farmers at the HKB outlets and educate them on the quality and value of using Agrico products and would also be taking suggestions for designing the products to be more user-friendly.

Presently there are 28 Hariyali Kisaan Bazaar outlets in North India, spread across Punjab, Haryana, Uttaranchal, Uttar Pradesh and Rajasthan.

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