Mitsubishi Lancer Cedia debutes on TV

New Delhi, July 13 (UNI) Hindustan Motors's special model -- Mitsubishi Lancer Cedia-- will now be seen on television screens across the country for the first time from tomorrow.

The company has launched a 20-second television commercial (TVC) for the model with a 2 litre engine.

''For the agressive marketing of the model we have launched a TVC which showcases the powerhouse of performance as well as the elegance of the car effectively,'' company Managing Director Ravi Santhanam said in a statement here today.

'Spirited Products for Spirited People' is the punchline for the TVC which will be telecast on prominent news and niche channels such as National Geographic.

A colour print campaign for Cedia, launched at the Auto Expo in January this year, is already on and will continue during the electronic advertisements.

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