HP releases new OfficeJet printers

Bangalore, July 13 (UNI) Hewlett Packard, a leader in the imaging and printing market, today introduced a range of superior business printing solutions to empower the small and medium businesses in India with high performance, cost-effective business printers.

The new generation HP OfficeJet printers were based on HP's revolutionary Scalable Printing Technology, in which HP had invested over US Dollar 1.4 billion worldwide, HP said in a release here.

The new solutions included the OfficeJet Pro K 850 series, a reliable versatile wide format printer with individual inks for the small office/business which require performance, cost-efficiency and easy sharing. In addition, HP also launched the HP OfficeJet 6318 All-in-One and the HP OfficeJet 4355 All-in-One.

HP India Sales Pvt Ltd Business Imaging and Printing Country Marketing Manager Ashwini Aggarwal said ''the value proposition of an HP All-in-One is to provide the functionality of a Printer- Scanner-Copier-Fax-Phone along with value-added features such as camera direct capability, network-ready functionality and automatic scanning/copying capability without manual intervention. We are taking the business printing to the next level by delivering a new category of office printers that delivers a higher level of productivity to the customer at breakthrough price-points.'' To give a fillip to its business printing programme, HP had also embarked on an aggressive channel programme and was targeting over 3,000 resellers in the next three months, the release said.

A recent study conducted by market research firm Access Markets International pegged the total number of SMBs in India at over seven million. With most of these SMBs aligning their businesses to global needs, they were likely to spend close to US Dollar 7.7 billion on upgrading their IT infrastructure.

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