LG launches microwave ovens and washing machine in Punjab

Chandigarh, July 12 (UNI) With the aim to reinforce its market leadership in the microwave ovens segment, consumer durables major LG Electronics today announced the launch of its state-of-the-art products -- Solar DOM and WaveDOM models-- in Punjab and Chandigarh.

LG microwave ovens currently has a 37 per cent market share in the segment while it enjoys a dominating 53 per cent market share in Punjab alone.

''Anticipating a positive response to these products, the company is targeting sales worth Rs 22 crore from the Punjab market this year, LG Electronics India Pvt Ltd (LGEIL) Product Group Head, Microwave Ovens, Anuj Ayodhyawasti said here.

The WaveDOM models will be priced in the range of Rs 6,490 for a basic Solo to Rs 8,490 for a Grill Microwave Oven. The SolarDOM is positioned at a premium-end price of Rs 33, 990.

Each LG model comes with a one year warrantly and assured service support.

In addition, LGEIL also announced the launch of their new range of washing machines equipped with ''Direct Drive'' technology in the Punjab market.

LG has a market share of 34 per cent in washing machines and is the market leader in the category, both in fully automatic and semi-automatic washing machines, as per ORG data.

According to Mr Rajiv Jain, Business Group Head, Washing Machines, the company was extremely optimistic about the success of the Direct Drive washing machines and hoped to garner 38 per cent market share this year.

The company is hopeful of garnering sales worth Rs 60 crore from the Punjab market this year, Mr Jain said.

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