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Haldiram's to expand in northern region

Written by: Staff

New Delhi, July 2: Haldiram's, India's popular namkeen and snacks maker, will expand its retail presence in the northern region, with the Delhi unit planning to set up one outlet every year in the national capital and NCR.

The company presently has six retail outlets in Delhi and NCR, including Noida and Gurgaon, and targets to have a 15-20 per cent growth in the next fiscal.

''With a total turnover of Rs 500 crore in 2005-06, our namkeens account for 60 per cent of the turnover, while about Rs 150 crore is contributed by the retail business. We are targeting a growth of 15-20 per cent annually,'' Images Retail magazine quoted Haldiram's GM-operations, Delhi, S K Verma as saying.

The company also plans to open express outlets in malls and high footfall areas. ''Details are yet to finalised, but we plan to open express outlets covering an average area of 800-1000 square feet,'' Mr Verma added.

On the franchising option he replied in the negative saying that quality is critical for Haldiram's. Merely investment and expanded space will not help in gaining and securing customer loyalty.

Haldiram's will also venture into ready-to-eat products, to be launched in a few months time. The products will be launched for the export market, and just 15-20 per cent for the domestic front, he said.

In the first phase of expansion, 10-15 ready-to-eat products will be launched, while simultaneously 10 other varities will be added.

Haldiram's is a major manufacturer-retailer with four namkeen manufacturing units--one each in Kolkata, Bikaner, Nagpur and New Delhi.

It's product range includes snacks (namkeens), sweets, flavoured syrups and crushes, bakery items, dairy products, papad and ice-creams.


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