D'damas ties up with Krrish for jewellery collection

New Delhi, July 2: D'damas, the exquisite jewellery brand from Gitanjali Gems, has tied up with the Hrithik 'Krrish' Roshan's latest offering tolaunch an exclusive jewellery collection-- The D'Damas-Krrish Commitment Range-- as a part of its Bollywood Gold Series.

The 'Krrish Collection' launched recently, is an effort to bring in international standards of design and styling into Indian jewellery.

The design styling has been inspired by the Italian form and sensibility and is targeted at the contemporary Indian women.

''Styling for the Krrish Collection is quite contemporary and fashionable. A lot of experimentation has been done in terms of volumes and textures using pieces of coloured stones in most cases, presenting a beautiful visual appeal in terms of textures as well as colours,'' a company statement said here.

There is also an interesting use of wirework and dual metal tones in some of the pieces of the range.

Its exquisite product portfolio includes dangler earrings, chandeliers, hoops, rings, pendants, necklaces and bracelets. It offers a variety in terms of fashionable coloured stone jewellery.

Designed by D'Damas, the Krrish ring is part of the 'Krrish Commitment Collection', in association with the World Gold Council.

UNI