Westerners open at present for the unexpected

Germany, June 27: Mittal Steel will buy Arcelor. For many Westerners the offer came as a surprise. They learnt that India plays an important role in Steel business. Up to now Indian companies were hardly known by name in the West.

The buyout of Betapharm by Dr. Reddy's Laboratories did not play any role in the media. What is also interesting is the communication aspect of the takeover. The whole procedure looks as if carefully planned from the Public Relations side. The initial offer of Mittal Steel refused by Arcelor, negotiations with Russia's Severstal seemed successful, Arcelor accepts the Mittal bid. Whether planned or not this drama did not fail to give both companies an immense public.

At present the western public is open for surprises whether in economy or sports. The FIFA world championship, few games held at 15 min footpath from the eastpress-media office, also produced few of such cases if you take Ghana for example. The Germans learnt to welcome nations and people that formerly played no role in the mass media. They are open for the unexpected. This might be the situation for you to communicate your company aims, products and culture in Germany: for this eastpress-media will be the right partner for you.

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