IDEA launches 'Madhur' Indian Music on Mobile

New Delhi, June 26: IDEA Cellular, India's leading cellular operator, today launched a niche and innovative collection of mobile music, focused towards a special segment of customers.

MADHUR, a library of rich Indian music content by music maestros will appeal to the taste of customers who have an ear for fresh, soothing music with exclusive personalised needs, said a statement released here.

This collection will be offered as Dialer Tones, Ring Tones, SMS tones, and background tones to over 8 million Idea customers. The music clips will be available in both vocal and instrumental versions in 30-second editions and will be priced at regular tariff levels. Idea Cellular would also be coming out with various promotional offers on these tunes shortly, the statement added.

UNI