Shrenuj partners with Israel's SWA Trading

New Delhi, June 22 (UNI) Shrenuj and Co. today announced it has entered into a joint venture with Israel-based SWA Trading, to manufacture and market Trapz branded diamonds.

''The Trapz brand has a wide acceptance with leading jewellers world wide. This partnership will further strengthen our position as a one-stop shop for niche products,'' Shrenuj Managing Director Shreyas Doshi.

The partnership by the name of SWA Trading Co, will manufacture special cuts in diamonds, such as half moon, leaves and stepped trapezoids in Israel which will be distributed through Shrenuj group's network spread over nine countries, he added.

The Shrenuj Group has recently acquired a 50 per cent stake in SN Jewellery in SEEPZ and set up a subsidiary in Dubai.

The company with a turnover of Rs 600 crore, has a presence in Australia, USA, UAE, France, Germany, Hon Kong and Belgium.

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