Raymond ties up with Warner Bros to market 'Superman' costume

New Delhi, June 16: Raymond Ltd today announced a tie-up with Hollywood's leading film studio Warner Brothers, to market the complete range of 'Superman' merchandise in India.

The distribution of the merchandise will be carried out through Zapp! -- the new apparel brand launched by Raymond Ltd in Ahmedabad today.

The brand will cater to the kidswear segment, and clothing will be available in 'basics', 'Denim' and other lead collections.

''We believe that this segment has huge potential in the Indian market and for our customers,'' Raymond Chairman and Managing Director Gautam Hari Singhania said.

With the launch of Zapp!, Raymond Ltd will enhance its apparel division, which currently includes menswear, womenswear and designer wear, to a wide range of apparel from party wear to relaxed casual wear.

Apart from the apparel range, Zapp! also plans to connect with its consumer through a series of unique CRM activities.

The brand will introduce a set of larger than life characters, namely Zion, Ashley, Posh, Pixel and their pet dog Jambo! who are members of the Zapp! Group.

On the overall future growth strategy for the apparel section of the company, Raymond Ltd Group President Pradeep Bhandari said, ''We plan to set up around 10 'ZAPP!' stores across key metros by the end of this year.''

UNI