Ramond Apparel launches ZAPP! kids store in Ahmedabad

Ahmedabad, Jun 16 (UNI) The Raymond Group today launched its first flagship store Zapp!, a brand that is specially created and designed for the kids, here.

The Zapp! spread over 2,000 sq ft provides a unique shopping treat for kids with its fun ambience, wide variety of merchandise and an exciting in-store experience.

Talking to mediapersons after inauguration of the store, Mr Pradeep Bhandari, Group President, Raymond Limited, said, ''Understanding the potential of this fastest growing apparel segment in the country, we plan to set up around 10 Zapp! stores across key metros by the end of this year.'' ''Zapp!'s strong product coupled with a unique and fun experience will redefine the kidswear market in the country,'' he added.

He said, targetted at kids between the age group of four to 12 years, the Zapp! collection features a wide range of apparel from party wear to relaxed casual wear.

Designed-in-house, keeping in mind the needs of its target consumers, the Zapp! clothing range will be available through the 'Basics', 'Denim' and other lead collections. In addition to this, Zapp! has also entered into a tie-up with Warner Brothers to make available the complete range of kids super-hero 'Superman' merchandise in India.

Apart from the apparel range and the instore experience, Zapp! plans to connect with its consumer through a series of unique Customer Relationship Management (CRM) activities.

When asked, Mr Bhandari said, the brand will introduce a set of larger than life characters, namely Zion, Ashley, Posh, Pixel and their pet dog Jambo who are numbers of the Zapp! Group, who help to connect with the young consumers.

While, Mr Shreyas Joshi, President, Raymond Apparel Limited, said, ''Zapp! is all about the experience - be it the clothing line, the ambience or the unique CRM model, the Zapp! experience will extend itself into every aspect of the destination.'' When asked, the duo replied that the Ahmedabad city was choosen for launching of Zapp! as it is the fastest growing metro of the country.

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