Amway launches three new speciality shampoos
Chennai, June 13 (UNI) Amway India, the country's leading direct selling FMCG company, today extended its Personal Care range with the launch of three speciality hair care products.
The new products were: Satinique Advanced 2-in-1 Shampoo and Conditioner, Satinique Advanced Moisturising Detangler and Satinique Advanced Dandruff Control Conditioning Shampoo.
The salon quality products were launched by internationally acclaimed hairstylist and winner of the prestigious Fellowship Academy of Merit and Excellence (FAME) award John Gillespie of Scotland, who is brand ambassador for the Satinique range.
With ingredients derived from natural products, like Oats, Kelp and Soap Wort, the advanced Satinique range was based on the Ceramide Infusion System, which replaces lost ceramides and proteins found naturally in the hair.
'With over 20 years of experience and professional expertise covering all hair types, ethnicities and hairstyles, John's insight and expertise are a major part of the innovation behind Satinique products,' Amway India MD and CEO William S Pinckney, said here.
'With the launch of Satinique advanced range, we once again bring to the Indian consumer choicest personal care products at a value for money price', he told reporters.
The three new products were available in 250 ml packs and priced at Rs 349 each.
As was the case with all Amway products, the Advanced Satinique range would be available only from Amway distributors, he added.
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