Big B to feature in new Eveready ad campaign

New Delhi, June 12 (UNI) Superstar Amitabh Bachchan is all set to feature in the new television campaign of Eveready dry cells, Eveready Industries India Ltd (EIIL) announced today.

Starring the superstar brand ambassador, the campaign seeks to attract consumers in rural areas, while strengthening it's positioning in the urban market.

''On a variety of tests in different equipment, Eveready batteries perform 10-25 per cent better than other batteries.

Communicating the same in an interesting and easy-to-understand manner, the campaign -- with yet another exuberant performance from Mr Bachchan -- will surely bring an unique zing to our positioning as well as help us to broad base our markets,''EIIL Executive Vice President (Sales and Marketing) Ravi Grover said.

The company's range of products include Eveready batteries, rechargeable batteries, flashlights and packet tea under the Greendale brand.

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