Cellebrum partners with UK's ICE 365 to offer mobile VAS services

New Delhi, June 9 (UNI) In an attempt to tap the booming global telecom domain, Cellebrum.com Pvt Ltd, Asia's leading integrated telecom VAS solutions provider, today said it has entered into a partnership with UK-based ICE 365 Ltd, to offer community VAS services to markets worldwide..

Speaking about the alliance, Cellebrum.com Chief Operating Officer Saket Agarwal said, ''Our association with ICE 365, UK's premier mobile interactive community service provider, is one of the key steps towards expanding our footprint enhancing our knowledge base, and will help us to aggressively expand globally in the areas of information, communication and entertainment.'' ICE 365 Ltd Group CEO Paul Shoker said, ''We are delighted to partner with Cellebrum to tap the booming Indian telecom market and through such alliances, we hope to bring much more exciting and interactive value added services which cater to the communication and entertainment needs of Indian mobile subscribers.'' Both Cellebrum and ICE 365 Ltd will share knowledge on focused parameters based on market propositions and technical and infrastructure know-how, that will address GPRS and 3G applications.

Cellebrum is already operating across all bearers in the mobile telecom solutions domain and is a leading global roaming services provider in India with BSNL as one of its major customers.

With this partnership, ICE 365 Ltd will offer forward-looking applications that will help mobile operators and content providers to identify, build, execute and manage compelling mobile interactive content for a number of mobile device viral community application solutions, and address the global telecom market with local content.

Cellebrum, a MCorp Global group company, has tied up with various GSM and landline operators across the country and provides the BGM service, to more than fifteen circles (20 Million users).

It also provides VAS services to all major telecom operators including Airtel, IDEA Cellular, Hutch, Spice Telecom, MTNL, BSNL and Reliance Telecom as well as corpoartes like ICICI Bank, Indian Airlines, Air India and ABN Amro amongst others.

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