Sify ties up with Anand Bazaar Patrika

By Staff
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Google Oneindia News

New Delhi, June 8 (UNI) Sify, a consumer internet and enterprise services provider in India, today joined hands with the Kolkata-based Ananda Bazaar Patrika (ABP) Pvt Ltd to power its online shopping store.

According to a statement issued here, www.sifymall.com, the online store on www.sify.com, announced its partnership with ABP Pvt Ltd to power its online -- www.thetelegraphstore.com -- store into a world-class eCommerce platform.

Following this tie-up, the first of the ABP Group's shopping portals, 'The Telegraph Store', went live on June 6, 2006, displaying a wide range of products from electronics to clothes, gifts and books. Besides, it will also feature exciting bargain offers on select products under the ''Offer of the Day'' and ''Price Surprise'' sections, the statement added.

ABP CEO Pramath Raj Sinha said, ''Our objective is to provide more value to our loyal readers through this store powered by Sify.'' ''We intend to evolve the store into a world-classe Commerce platform with attractive prices for greater value for money and a wide selection of products, coupled with the sheer convenience of shopping online while at home or office,'' he added.

Commenting on the tie-up, Sify's Interactive Services senior Vice President Surya Mantha said, ''The relationship with Sify will help Telegraph offer its customers a wider range of products at very attractive prices.'' ''Over a million book titles, as well as Indian and international magazines will be available for subscription and sale on the Store,'' he informed.

UNI VJ MP PM2109

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