Aztec Software unveils new brand identity
Hyderabad, Jun 7: Aztec Software formally unveiled a new brand identity today to highlight its leadership status.
The company is growing rapidly and is the dominant force in the emerging Outsourced Product Engineering market segment.
The new branding -- Aztecsoft -- reflects Aztec Software's confidence in being the leader in the segment.
For Independent Test Services, the company decided to transition the Disha brand into an identity consistent with the new brand strategy.
The services brand would now be called Aztecsoft-itest (Independent Testing).
Commenting on the new brand strategy, Aztecsoft CEO V Chandrasekharan said ''our new brand strategy makes it easier for our clients and prospective employees to interact seamlessly with us.
''The new brand also reflects our confidence in the future and the company moving up in the value-chain by becoming our customers' innovation partner, as opposed to just a provider of cost advantage,'' he added.