Sahara to sponsor Kolkata football league for next five years

By Staff
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Google Oneindia News

Kolkata, Jun 5 (UNI) Soccer seems to be going the cricket and hockey way, for after the national cricket team and Premier Hockey League, Sahara India Pariwar will now be the title sponsors of Calcutta Football League for the next five years.

This initiative is a part of Sahara's programme to promote sports at ground level. Recently Sahara adopted the 54-year old Sheesh Mahal Cricket Tournament.

On the occasion of declaring themselves as patrons of the Calcutta Football League, former cricket captain Sourav Ganguly and Olympian Chuni Goswami unveiled the new CFL logo.

Speaking on the occasion, Abhijit Sarkar, head corporate communications, Sahara India Pariwar, said, ''Sahara India Pariwar has always promoted sports at national, international and local levels. We will spare no efforts in upholding the tradition of the league.'' ''The Sahara Calcutta Football League is all set to begin and will work to bring back the golden days of Bengal soccer. Further we will harness all our efforts to elevate the name and fame of the league to newer hights where it will be seen in all its glory and splendor by not only the soccer lovers of Bengal but also of India.'' ''Today is a momentous day in the history of football in Bengal,'' said Mr Aditya Kashyap, the newly elected President of IFA.

He went on to add, ''within days of being given the responsibility to run soccer in the state, this Sahara tie-up was the best news that could have happened.

Commenting on this momentous occasion Subrata Dutta, Secretary, IFA said, ''This association with Sahara will not only do wonders for the football in the state, but also encourage talented young stars to perform even better.'' Mr Sarkar said Sahara would promote the tournament in every way possible and also show clippings of the matches in its national and regional news channels and priont coverage of the matches in its publications.

UNI BA TJP AY RS1933

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