WSG opens office in Mumbai to launch India operations

By Staff
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Google Oneindia News

Mumbai, Jun 1 (UNI) World Sport Group (WSG), Asia's leading sports rights management company, has further extended their operations by opening an office here.

The India operation sees the Singapore-headquartered business further extend its presence across Asia. The company already has offices in Beijing, Beirut, Hong Kong, Sydney and Tokyo, where global communications giants Dentsu Inc, who own a substantial share in WSG, are based.

World Sport Group already has marquee properties in India and the region, including the Hero Honda Indian Golf Open, for which WSG owns the exclusive commercial rights for the next five years, a release issued here today said.

''The decision to open an office in the commercial capital of India is a logical step for World Sport Group, given our portfolio of events in the country and the region,'' Chairman World Sport Group Seamus O'Brien, was quoted in the release.

''Our strength in local markets in conjunction with the continental sporting platforms we build creates winning partnerships in a way that brings lasting benefits to all parties,'' he further said.

Opening an office in India is the final piece in the jigsaw which will allow us to offer sporting solutions in an Asian context to our regional, continental and multi-national clients, and will allow India to take the next step on its journey to being an Asian sporting powerhouse, Mr O'Brien said.

Explaining the unique offering of World Sport Group, World Sport Group - South Asia CEO Venu Nair, said, ''Our core business is the management of sports assets, building sports rights, staging world class events and creating sports content.'' The portfolio of events we have and rights we manage in football, golf and cricket throughout Asia, together with the regional network of offices we run mean we can service major brands locally but deliver tailor-made solutions for them on a market-wide basis in these three key sports, Mr Nair said.

World Sport Group is also the exclusive commercial partner of the Asian Football Confederation (AFC)&South Asian Football Federation (SAFF) a relationship that dates back to 1993.

World Sport Group already has a proven track record in Cricket through its work with the International Cricket Council (ICC) restructuring the organisation's commercial rights inventory, and managing sponsorship&Television Licensing for GCC (Global Cricket Corporation) in India through a previous joint venture with an Indian sports marketing company.

UNI GS MJ PG HS1822

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