Godrej relaunches Shikakai

New Delhi, May 30 (UNI) Godrej Consumer Products Ltd (GCPL), today, relaunched its Godrej Shikakai AmlaPlus conditioning hair soap enriched with natural ingredients, namely Shikakai, Amla and Bhringraj ''Even though there is an increasing demand for shampoos, there is a definite demand amongst traditional Indian women for hair care soaps. Godrej Shikakai has natural ingredients, and is a convenient and inexpensive way to have clean, shiny and healthy hair. This is the result of our continuous efforts to offer improved products to our consumers'' Godrej Consumer Products Ltd Executive Director and President, HK Press said.

Within the Hair Soaps category, Shikakai is the biggest segment commanding a 60 per cent market share. In the Shikakai soap segment, Godrej Shikakai is the market leader.

GCPL is a major player in the Indian FMCG market with presence in personal care, household care, baby care and fabric care categories.

It has leading brands such as Cinthol, FairGlow, Godrej No.1, Shikakai in the soaps category, Godrej Shaving Cream and hair dyes, Colour Soft&Godrej Renew hair colours, Colour Gloss shampoo, Ezee liquid detergent&Godrej Snuggy.

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