Idea backs CNN IBN's 'Citizen Journalist' initiative

New Delhi, May 25 (UNI) Idea Cellular Ltd, a leading cellular operator today announced it support for CNN IBN's Citizen Journalist programme.

Idea will now allow the public to use their mobile platform to report news programme, by reporting events by sending an SMS, MMS or by calling and the news will be covered on CNN IBN and their website ibnlive.com.

The editorial team at CNN IBN will verify the story and then move it as breaking news.

''The Idea Citizen Journalist initiaive is a path breaking concept and in its true sense will empower every Indian to take on issues-news of the people, for the people and by the people. The mobile interface is the most interactive platform for Citizen Journalists and we are happy to back this initiative,'' IDEA Cellular Ltd CEO Vikram Mehmi said.

''The whole idea of Citizen Journalism is to make the viewer engaged and make him an active partner in the process of news-gathering, which will make the news truly interactive,'' CNN IBN Editor and Chief Rajdeep Sardesai said.

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