ABN AMRO LAUNCHES ABN AMRO BROKING

Hyderabad, May 24 (UNI) ABN AMRO today announced the launch of ABN AMRO Broking-its retail broking service, making it the first international bank to offer a retail broking service in India.

Announcing the launch, Jeroen Drost, Chief Executive Officer of ABN AMRO Asia said, the company was delighted to be the first international bank to bring its global investment expertise to the domestic retail brokerage market in India.

Speaking on the occasion of the launch, Romesh Sobti, Country Executive of ABN AMRo India said, Robust activities in the country's capital market resulted in increased interest by the retail investor. As an international bank with established operations combined with the well recognized research capabilities of ABN AMRO Asia Equties, the company would strive to bring to the investor benefits which very few players in the broking business can- the convenience of a 3-in-1 trading, demat and savings bank account, access to multiple trading channels and above all, the credentials of trust and reliability of a proven player in the wealth management space, he said.

With this Launch, customers of ABN AMRO will be able to experience a world class stock trading experience with several innovative features that provide multiple benefits.

ABN AMRO Broking offers customers the convenience of a one stop broking service-from research based advice to execution of transactions across multiple product offerings and multiple delivery channels.

The India research team of ABN AMRO Asia Equties currently covers over 80 companies which together comprise more than 75 % of the BSE market capitalization. The brokerage will migrate this experience and understanding along with its learnings from its vast global experience to its retail broking business helping clients unlock the maximum potential from their investments.

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