Mallya eyeing overseas market

Mumbai, May 22 (UNI) United Breweries Chairman Dr Vijay Mallya, who has over 60 per cent market share in the country's liquor market, today hinted at focussing on the global market.

''I need to look for new market to sustain the growth of United Breweries which produces, beer, vodka, whisky and has 60 per cent of country's market share,'' Dr Mallya said while talking to reporters at a function to announce the name of veteran actor Shilpa Shetty as ''brand ambassador'' for ''Romanov Vodka''.

''India has a good market strength and United Breweries already has a lion's share in it,'' he added.

He said he preferred Shilpa Shetty as brand ambassador instead of a ''macho male'' as she epitomises elegance and grace and meets the aspirations.

Speaking on the occasion, Shilpa Shetty said it was a pleasure to be associated with UB which is the industry leader today. ''I look forward to partnering with Romanov which is a responsible drink and so I took the offer of becoming brand ambassador.'' Dr Mallya said Romanov vodka which was there till 1977, was relaunched now and the triple-distilled drink will be available in two flavours.

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