Indegene wins this year's Global Pyramid Award

New Delhi, May 18 (UNI) Indegene, provider of medical and scientific marketing services to the pharmaceutical industry, has won this year's Global Pyramid Award for excellence in medical marketing.

Indegene partnered with GlaxoSmithKline Consumer Healthcare (GSKCH), India, won this award which recognises marketing, business innovation and excellence in medical marketing throughout GlaxoSmithKline's network on a worldwide basis.

Indegene's efforts to build scientific awareness for the 'Horlicks Clinically Proven' campaign led by GSKCH, India, Head Medical Marketing, Jaya Mathai helped it win the award in the category 'Best Use of Science.' ''This year's Global Pyramid Award demonstrates the importance of having clinically validated claims for Horlicks and the increasing value of medical marketing within GSKCH,'' Ms Mathai said in an official statement released here today.

Indegene was one of the key contributors helping us get the award this year by assisting us with the medical marketing campaign, she said.

On getting the award Indegene Managing Director Rajesh Nair said,''It is a matter of great pride for Indegene to have helped GSK Consumer Healthcare India win recognition at a global level.'' UNI PV PA VC2125