TATA AGRICO enters alliance with ITC Intl

Kolkata, May 17: TATA Agrico, a division of -TATA steel, has entered into a distribution alliance with ITC International business division to market its agricultural implements in rural interiors of India through ITC's e-Choupals and Choupal Sagar network.

This initiative will make genuine TATA Agrico implements accessible to rural consumers at right price at nearby choupals.

Designed for better ergonomics and durability, these implements would help increase both productivity and prosperity of farmers.

The e-Choupal network is by far the largest network in the country with over 6000 ICT kiosks in operation. The 'Choupal Saagar' is a rural hypermarket which provides multiple services under one roof.

It creates a platform for farmers to sell their produce. Farmers can also buy quality products for their farm and household consumption from 'Choupal Saagar'.

TATA Agrico, is a pioneer manufacturer of superior quality agricultural implements in the country. Since 1925, it has been the leading manufacturer of Shovels, Powrahs, Crowbars, Kudalies, Pickaxe and Hammers. These implements cater to the needs of Agricultural, Horticulture Industry, Maintenance of roads, Dams, Railway - Tracks, Collieries, etc, in India and abroad, company sources here today said.

UNI