B'lore: L'Oreal lauches its signature brand Matrix

Bangalore, May 16: The Professional Products Division of L'Oreal India has launched Matrix, a new salon exclusive brand for hairdressers in India.

Company Business Manager Aseem Kaushik told reporters here today that Matrix, present in more than 120,000 salons, was a leading professional products brand in America and a leader in professional hair colour and hair care in Europe.

He said the company offered Socolor.beauty, a wide range of hair colours, including special hi-lift shades for dark Indian hair.

This range was complemented by Biolage Therapies, a hair care range, which offered professional hair treatments to be done at salon and home use products, he said.

Mr Kaushik said the company also connected every hairdresser to a system which allowed them access to professional training to build skills and share their success within the community.

''The launching of Matrix in this city is an opportunity for people to connect to international hair cuts and style on an ongoing basis,'' he added.

UNI