MAA Group buys back Draft stake in Indian Operation

Bangalore, May 8 (UNI) The MAA Group has opted to fully buy back majority equity stake in Draft Worldwide India Pvt Ltd, the city-based direct marketing and direct response company, from Interpublic Group-owned Draft Inc.

With this buy-back, MAA Group would hold 100 per cent equity in Draft Worldwide India. The company would now be called 'Sabre Marketing Services Pvt Ltd' to reflect the change in ownership, according to a release here today.

MAA Group Chairman Bunty Peerbhoy, who in 2004 was vested with management supervision of the company in India by Draft, said ''with a booming economy and a very competitive market-place in India, corporations are compelled to adopt specialised marketing tools.

Direct marketing is poised for rapid growth and we are investing for consolidating our growth.'' MAA Group consisted of several specialised marketing services companies - Corporate Voice Weber Shandwick Pvt Ltd for public relations, RAMMS for retail and merchandising, Sirius Communications for print and production, and MAA Bozell for advertising and integrated communications.

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