Gitanjali group launches "Desire Lifestyle"

Mumbai, May 6 (UNI) In a glittering ceremony today in Mumbai, Gitanjali group launched its latest all encompassing range ''Desire lifestyle'' for today's contemporary woman. ''Desire Lifestyle'' is a diversified product range that addresses the life style needs to reflect the style and upcoming trends among the masses.

The collection promotes the attitude of luxurious living and brand awareness among all strata of population and yet is casual and meant for everyday wear.

The ''Desire Lifestyle'' collection was showcased over a fashion show. With a mix of gold, silver, titanium, diamonds, Cubic Zircons etc. the collection was a cache of some of the hottest trends scorching the fashion scene.

''Desire Lifestyle'' comprises of fashion accessories consisting of pendents, earrings, rings, necklace and watches - featured and segregated under distinct brand names which are ''Andalucia'', ''Disney'', ''Aquamarin'', and ''Revv Steel''.

With ''Desire Lifestyle'' the Gitanjali group introduces 3 unique brand names using Cubic Zircons namely ''Revv Titanium'', which is a range of cubic zircon studded titanium jewellery, ''Le-Pappilon'' which is arange of color Cubic Zircon jewellery and ''Princess'' which is a range of exquisite cubic zircon necklace sets.

Gitanjali Group Chairman Mehul Choksi said,'' The Gitanjali group has launched ''Desire Lifestyle'' with an aim of touching the peak of brand experience and subsequently evolving as a magnificent one-stop cornucopia. With creating this diverse non-conventional and up-market brand we wish to tap into new audiences and be in constant touch with the latest trends.'' On the occasion the Gitanjali group also presented their latest projects, the Rajiv Gems Park- a unique boutique SEZ and AP GemsPark- an exclusive pearls-diamond jewellery complex both coming up in Hyderabad. The Park offers a unique combination of diamond , gemstone and jewellery manufacturing facilities for companies supplying the export and domestic markets as well as permanent exhibition venue.

The ''Boutique Sez'' is being specially designed in association with international acclaimed project consultants Jurong from Singapore and is being constructed on a 200 acres complex allotted by the AP government.

The AP Gems Park is a prestigious joint venture project of Andhra Pradesh State Trading Corporation APSTC (Government of AP undertaking) and IOI Corporation Berhad, Malayasia. It is an exclusive pearls-diamond-jewellery complex- or more fittingly a pavillion with a shopping area of 2.5 lakh sq.ft coming up in Hyderabad, already world famous as India's Pearl city.

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