Airtel,Disney join hands to provide 'Disney Mobile Theatre'

New Delhi, Apr 25 (UNI) Bharti Tele-Ventures Ltd owned Airtel and Walt Disney today launched India's first 'Disney Mobile Theatre' to provide branded mobile entertainment content in India.

Disney Mobile Theatre was launched by cricket superstar Sachin Tendulkar who downloaded the first clips.

Airtel customers can now have access to six Disney animated series in the form of 30-second shots exclusively made for mobile devices featuring Disney characters.

In addition, Airtel customers will also have access to Disney characters in the form they want - images, animations, videos, ring-tones and games. All these content can be downloaded from Airtel's multi-access entertainment portal, Airtel Live and music and sounds as ring back tones can also be downloaded from Airtel's Hello Tunes.

Bharti Tele-Ventures Ltd Director-Marketing&Communications Hemant Sachdev said, ''We have always admired the Disney brand for the difference it makes to lives across the globe - bringing millions of people fun, laughter and wholesome entertainment. We are now pleased to partner with Disney to deliver outstanding creative content and entertainment. With Disney Mobile Theatre, Airtel customers can enjoy the Disney experience on the mobile for the first time in India from wherever they are.'' Executive Vice President and Managing Director Walt Disney Internet Group International Mark Handler said, ''The launch of Disney branded mobile content on Airtel, including Disney Mobile Theatre and personalisation, content and games, combines Disney's rich story telling legacy and unparalleled brand equity with Airtel's leadership in wireless voice and data services to create an engaging and unique mobile experience for Indian customers.'' The Walt Disney Company Managing Director India Rajat Jain said, ''India is a priority for the entire Company, and we are delivering on our strategy to expand our presence here. We have a huge competitive advantage, thanks to the strength of the Disney brand, which is aspirational and first-in-class around the world. We embrace new technology innovations in developing quality Disney entertainment and as leading content creators are best positioned to capture new ways of delivering it.'' UNI MP SS HT2052