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Vertu to expand operations in India

Written by: Staff
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New Delhi, Apr 18 (UNI) Vertu, the world's first luxury communications company, today announced that it has plans to grow the luxury mobile phone business in India.

Vertu's exclusive handsets are currently available in Delhi and Mumbai.

"We are in a strong position to grow our business in luxury mobile phones in India. By the end of this year, we aim to sell Vertu handsets in Bangalore, Calcutta, Chandigarh and Chennai," President Vertu, Alberto Torres, said.'' We are in discussions with several interested parties and hope to make more announcements shortly," he added.

In recent years, India has experienced a turnaround in terms of affluence and success. As a result there has been a surge in demand for finely crafted, high value goods. Vertu took the decision to launch and expand in India to provide the clientele in this market with the superior service and dedication to craft that Vertu offers throughout the world.

Vertu is available across 40 countries in more than 300 retail doors worldwide.

The company had changed people's expectations and perceptions of mobile communications when it launched its first phone - Vertu Signature - in January 2002. Vertu Signature comprises over 400 parts and is available in stainless steel, 18 carat white gold, 18 carat yellow gold and platinum. The creation and manufacture of Vertu Signature has resulted in Vertu filing 74 patents.

UNI RT MP KN2044

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