Aviva Life Insurance launches 63 additional branches in India

New Delhi, Apr 13 (UNI) In order to strengthen its presence in the growing Indian market, Aviva Life Insurance today announced the launch of an additional 63 branches in India, taking the total number to 104.

Aviva has also increased its field force capacity to nearly 9,500 Financial Planning Advisers, and has partnered with four more Co-operative Banks in Maharashtra, Bihar and West Bengal.

The bank partnerships are in addition to its existing partnerships with 11 Cooperative Banks across India under the 'Aviva Sahakar' programme and has emerged as a market leader with the 22 Bancassurance tie-ups -- the largest number by any private insurer present in India.

Speaking on the occasion, Aviva India Managing Director Stuart Purdy said, ''Aviva has been steadily growing since the launch of its operations in the year 2002. We have followed a dual distribution strategy of Bancassurance and Direct Sales Force rather than just focusing on the agency model.

''We are now present in 378 locations across the country.

With the launch of new branches and tie-ups with banks, we have further strengthened our presence covering the length and breadth of the country,'' he added.

Aviva Life Insurance is a joint venture between Dabur and Aviva, and its current paid up capital amounts to Rs 459 crore. It has 30 million customers and 291 billion pounds worth of assets.

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