Soha Ali Khan is next face of Globus
Mumbai, Apr 12 (UNI) Apparel retailer Globus has roped in model-actress Soha Ali Khan to endorse the brand.
Soha will be the face of Globus 2006-07. With Soha's presence, the brand hopes to recreate the magic of fashion among today's youth.
The campaign, which includes outdoor and print, will begin in mid-April.
About her association with the brand, Soha said, ''I strongly feel that style is an attitude, which makes an individual. 'Globus' is youthful and presents traditional and modern styling to the young-fashion.
Globus CEO Vinay Nadkarni said, ''Globus stands for cool and casual fashion for today's youth who are very comfortable with their Indianness in this ever changing world. Soha reflects this attitude.
She comes across as a modern and confident youngster who strikes the perfect balance between the western style of dressing and Indian fashion.'' The Rs 100 crore group is currently focussing on its own brand of merchandise under its labels 'Globus' and 'F21'. Apart from this, the brand has also launched a fashion portal called GIX, specially targetted at the youth.
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