Bajaj Auto launches new 100cc bike- Platina

Mumbai, Apr 09: Pune-based Bajaj Auto Ltd today introduced the ''Platina'' which is all set to redefine current benchmarks in the highly competitive 100cc motorcycle market.

The base version of the Platina is priced at Rs 34,000/- while the hi-end version with alloy wheels is available for Rs.36,000/- (both ex-showroom Delhi), a release said. This package of style, performance and value offers a unique combination to the 100 cc motorcycle customers.

Speaking on the occasion, Mr. S Sridhar, VP Marketing(Two Wheelers), Bajaj Auto, said ''The launch of Platina will redefine current standards&will further strengthen Bajaj Auto's presence in the large 100-110cc segment. Our R&D team has ensured that Platina will delight our customers with superb style, excellent performance and exceptional mileage. This bike has the potential to redefine the consumer expectations and segment volumes for the company. This new launch will certainly help us to continue to outpace industry growth in 2006-07.''

The new Platina in gleaming Platinum silver colour comes with sleek chrome graphics, chrome streaked blade design side panels and matt finish black silencer with chrome heat shields to turn heads around. The Alloy wheels, the annular chrome rings housed in a sporty console with the graphite-tint engine and transmission complete the stylish package.

The Platina further has the best of technologies to ensure superior comfort and performance. The motorcycle comes with the unique SNS suspension and ExhausTEC engine, to deliver class leading 8.2 bhp power and extraordinary mileage of 108 kmpl (under standard test conditions).

Bajaj Auto also claims to be by far the market leader in 150cc+ 'Performance' segment of motorcycles with 61 per cent Q4 market share contributed by the Pulsar DTS-i twins and Avenger DTS-i. The Discover DTS-i also leads the 125 cc segment with 45 per cent market share in Q4 2005-06. The Platina joins the highly successful Discover and CT 100 in the 100-110cc class to aim for a dominant share also in this segment.

UNI