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Mumbai, Apr 4 (UNI) Mahindra&Mahindra Financial Services Ltd (MMFSL), a company focused on providing finance in rural and semi-urban sector, recently added two more branches - one each in Tonk (Rajasthan) and Manvi (Karnataka) - to taking its number of branches across the country to 300.

MMFSL, which was recently listed on the NSE and the BSE, boosted its leadership in the rural finance domain by adding 46 branches to its national network last year, said an official release here.

Mahindra&Mahindra Executive Director (Finance and Corporate Affairs) and President (Trade and Financial Services) Mr Bharat Doshi, said, ''Due to the economic diversity of the country, it is important that customized financial solutions are designed for specific regions and customer segments. A deep rural penetration and domain knowledge about our customers would help us design specific products for specific customers segments based on their needs''.

Managing Director Mahindra&Mahindra Financial Services Mr Ramesh Iyer said, ''Focussing on innovative strategies to expand the customer-base, we are now actively recruiting local talent to reach out to more customers and provide more employment opportunities.'' He added, ''This is part of the company's strategy to increase its pan-India rural network and bring financial services to the doorstep of the consumer.'' UNI SN KU SKB1926

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