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Reliance MF recognised as India's most trusted mutual fund brand

By Staff
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Mumbai, Mar 1 (UNI) Reliance Mutual Fund has been recognised as India's ''Most Trusted Mutual Fund Brand'' by Economic Times' Brand Equity in a survey conducted by AC Nielsen ORG-MARG.

A press release issued here today stated that the survey, conducted by and published in Brand Equity, lists the top 50 service brands in the country.

Conducted by AC Nielsen ORG-MARG, with a sample of over 7000 and distributed across socio-economic class, age, income and geography, each branch was evaluated on relatedness, perceived popularity, quality connotation, distinctiveness and repurchase intent, stated the release.

The Most Trusted Brands survey aims to identify the brands that bond the best with consumers.

Reliance Mutual Fund is a wholly-owned subsidiary of Reliance Capital and a part of the Anil Dhirubhai Ambani Group (ADAG). With an investor base of over one million and managing assets over Rs 16,700-crore (January 31, 2006), Reliance Mutual Fund is among the top five mutual funds in the country.

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